Advice and help on becoming a world class photographer by Sports Photographer Vince Rush

Posts tagged “event Photography

Faces In The Crowd

By Ohio Sports Photographer, Vincent Rush

Are you shooting sports photography to earn a secondary income, or are you shooting sports photography because it’s a hobby that you have no intention of ever expanding into a business?
If you are doing it to earn an income, and are like most aspiring sports photographers, you shoot a Friday night or Saturday football game and capture hundreds of action shots and run home to your computer and upload your favorites to a website such as Smug Mug www.smugmug.com and then sit back and hope the cash starts coming in.
You will also notice that there are several other photographers at your local events, with the same intentions.
I’ve always said, live by the philosophy of “Observe the masses and do the opposite”
One of your “hidden treasures” in any high school event is the kids in the crowd.
I consistently sell more 5×7’s and 4×6 prints form my journeys up into the stands that the actual game photos, simply because…NO ONE ELSE DOES!
There is a secret though, don’t just fire off snap shots that anyone with an I-Phone can capture. Be a little creative and always take a second to make sure you don’t embarrass anyone kid or post up some idiot that is flipping the finger in the background.
Oh. Yeah…I’ve saw worse than that in the background of some of my photos! Examine them carefully. There’s an idiot in every crowd.
I particularly take care to remove bad acne in a shot like that. I do not want a kid with a developing self image to be made fun of by his peers so I am very meticulous in taking care of that detail before I post a picture.
If you don’t want to sell the pics, but still want the efforts to produce fruit, post them on a local kids or schools Facebook page.
Kids will tag themselves and share the photos, garnering you some free “Brand Exposure”.
Posted by Monroe Ohio photographer Vincent Rush, Cincinnati Sports Photography and Dayton Sports Photography of Monroe Ohio. Vince Rush can be contacted by phone at (877) 858-6295 or by email at vrush@rushintl.com or visit http://CincinnatiSportsPhotography.com

I’m An Incredible, Amazing Photographer!

“Protect this House” by Cincinnati, Ohio Sports Photographer Vincent Rush of Cincinnati Sports Photography

By Vincent Rush, Ohio Sports Photographer

Ok, not really!

I was just echoing the most overused quote on Facebook, regarding photographers.

It’s school season and more specifically “Senior Portrait” season and among my very close and personal 1400+  Facebook friends, I am constantly seeing photos posted, either great, good, average or just plain poor, with someone’s name and the word “Photography” attached to it.

Then of course the subject or parent goes on to describe what an “Amazing Photographer” said individual is.

As a photographer myself, I am always amazed at some of the pictures that aspiring “photogs” allow to be posted in an effort to establish their brand and style.

In today’s world of photography, with camera technology and lighting techniques along with a basic understanding of Photoshop or other editing software, anyone can take acceptable quality portraits and produce a picture that any Mother would love.

I have never claimed to be anything special, other than an exceptional sports action photographer. I know my niche and what I’m good at.

Every photographer should take inventory and know what their true talent is…as well as what it’s not!

And even at that, I know the real secret to being a “Great Photographer” is in knowing what to delete and what to share with the world.

When I began building my brand, which is more important than building a business because without the brand, the business can’t survive, I was very protective about what I shared with the public.

That discretion allowed me to build my value and identity as a sports photographer.

Every “Photographer” I see on Facebook, has a few great shots that I myself wished that I had shot. However, I often see those pictures sandwiched in between mediocre snap shots that anyone with a “Point and Shoot” could have captured.

I am also seeing, in my opinion, waaaaay too many snap shots posted with a watermark identifying the picture as property of, “XYZ Photography”.

Is everyone with a camera today a professional?

I can however, also appreciate anyone trying to build a little business and produce additional income in today’s economic climates.

I admit, I had no traction in 2006, when I was given a Nikon D2x, as a gift and began shooting for the first time since 1990.

There was also no Facebook or social media back then, so I cannot say that I would have not taken the same route.

But even back in the day, I was very careful about what kind of pictures I exposed on my website and handed out at ball games.

Two good examples of what not to do come to mind;

I have a photographer friend that shoots a lot of low budget weddings and senior portraits.

Now my friend has really improved on their skill and mastery of lighting over the past couple of years and is really starting to do some outstanding work.

However, my friend also keeps damaging their “Brand” by publicizing some really, how do I phrase this…gnarly pics. By gnarly I am implying…non attractive photos of things like, overweight brides in unflattering dresses with even more unflattering tattoos, unless you’re a big fan of “Honey Boo Boo Child”

They are wedding pictures and Senior photos that may be only attractive to the Mothers of the photographed…if you know what I mean.

It’s OK to shoot those, and if your client is happy, that is all that really matters. However,  photographer should use a fair amount of discretion on what to “Share with the World”!

There is a reason Victoria’s Secret does not put the women who actually buy their outfits in their catalogs, much in the same way Canali or Armani would not put ME in theirs!

Another example is a local sports photography business, consisting of two guys in my community.

They will cover a sporting event for football or baseball and while they capture some great images, they then dump 400 pictures from the game on their Smug Mug site, forcing a parent to have to sift through to find a photo worth paying $15-20.00 for.

I have had good success carving out a niche to where I rarely do general game coverage anymore.

Most of my business is now “client shoots”, where a parent hires me to come and cover their kid or their team for an entire game.

The price for these events I do range anywhere from $300-$400.00.

I then present the client with a CD of edited…I REPEAT…..EDITED photos and keep the total to between 60-80 shots.

I have a website at http://CincinnatiSportsPhotography.com that has numerous examples of sports photography and illustrates what I am talking about.

I also get asked every year to do a handful of senior portraits for $500, of which I provide 4 poses, on location, and present a CD to the parents. I typically do about 5 a year.

I asked one of my friends recently, what they charge for the same thing and twice as much work, when it came to senior portraits.

While I never got a clear answer, I assume it was around $250-$300, forcing them to shoot 8.3 jobs compared to my 5.

This friend commented that is was hard to get that kind of money in a small town. While I noted that I lived in a smaller town, I pointed out that it’s not the size of the town, but rather it’s the perceived value of the service rendered. That value has been diminished, not because they are not talented, but because they are not particular about what they post as their calling cards.

So determine, what you are worth and what to you want your value to be perceived as? They are in fact two different things.

By the way, two GREAT sports photographers that I admire in Sports Photography is a guy by the name of Rick Lohre @ http://ricklohre.com and Barb Trimble @ http://trimphotoandvideo.com/

And two Cincinnati photographers that I really like in portrait photography are Moon Beam Studios @

http://www.moonbeamstudios.co/seniors.php and JMM Photography @ http://jmmphotography.us/

Happy Shooting! Vincent Rush, Cincinnati sports Photography


You’re Charging Too Much For Your Photography!!!!

Little League Sports Photography by Sports Photographer  Vincent Rush of  Ohio

Batters Eye by Award Winning Sports Photographer Vincent Rush of Dayton Sports Photographers

Well not really – but I needed a catchy headline. Chances are you are charging too little. Let me explain.

(Please note this post is written from the perspective of a professional photographer. If you want to do photography for charity or use it to provide social outreach or pure art, this post may not be something you’ll care to read. Thank you.)

Every time – every single time – someone says – “Your price is too high,” it means that you have the wrong prospect. You don’t have the wrong product or price. You have the wrong prospect.
A man with $2000 in his pocket out to buy a car walks into a Jaguar dealership, sees a lovely XJL sedan and says, “I like that. How much is it?” The salesman replies, “$120,000 sir.” The man says, “That’s too much.” Is it? Obviously the problem here is not that the Jaguar isn’t a nice car or that it costs too much. The problem is that the man simply can’t afford a car in this price range. He’s not the right prospect. There will never be a meeting of the minds here.

So this illustrates part one of this problem. Wrong prospect always leads to no sale.

What is the solution? Is the solution to sell a different product or reduce the price? Absolutely not. The solution is to find the person who can afford that price and wants that product.

Photographers often charge too little because they have an “opinion” based on their own experience about what the market will stand for. But that’s the core problem. The photographer isn’t the buyer. The photographer doesn’t necessarily represent the market. You should be aiming higher than your own income bracket if you want to grow your business so find clients who CAN afford your higher prices and sell to them.

Most often it’s your opinion that is the problem. It’s not the price. It’s not the product. It’s your opinion about what the market will stand for.

Let me give you another example. If you live in a world where the average income is $50,000 a year, you probably haven’t considered adding a Rolls-Royce Phantom to your garage. This may lead you to believe that since you can’t afford it, nobody can. But that’s wrong-headed thinking. Want proof? Rolls-Royce sells a model called the Phantom. It’s $380,000. Now they also sell a special edition of the Phantom called the “Year of the Dragon” edition. That version of the car costs $1.2 million. Guess what. They completely sold out of those cars – worldwide – in 60 days. So while you may not be able to afford that car, it doesn’t mean someone else can’t.

There are people in this world – in fact in your neighborhood – who can write $100,000 checks without even asking their spouse for permission. There’s plenty of money around, even in a bad economy. You just have to find it.

So study demographics. Which zip code in your area is the most affluent? Where are the country clubs? These are the places where your prospects for high-end photography exist.

Not everyone cares about making a great deal of money in their photography business. Some prefer the social nature of the job or the artistic nature of the job. For them, this isn’t going to resonate. But for those of you who would like to make more money, start thinking about finding the RIGHT prospects – the ones who can value and afford what you do.

An article by Scott Bourne posted on Twitter on Feb 6th, 2012

Re-Posted by Monroe Ohio photographer Vincent Rush, Cincinnati Sports Photography and Dayton Sports Photography of Monroe Ohio. Vince Rush can be contacted by phone at (877) 858-6295 or by email at vrush@rushintl.com or visit http://CincinnatiSportsPhotography.com Check out my about.me profile!


Long Fly Ball

Little League Sports Photography by Dayton Sports Photographer Vincent Rush

Little League Sports Photography by Dayton Sports Photographer Vincent Rush

 

Little League Sports Photography by Dayton Sports Photographer Vincent Rush of Cincinnati Sports Photography. This sports photograph was shot in Englewood, Ohio at Centennial Park as Eaton was playing Hamilton West Side Little League. The picture is a composite of two separate images and an enhanced contrast to create the effect.


Making Money with Photography

Ohio Sports Photography

Mount St. Joe Football by Sports Photographer Vincent Rush

Here are 10 ways to make a good start at making money with photography. Some pursue photography as a hobby or interest. However as any other field of art, photography is a good way to make money while you are at it. It may not be one of the most promising and money making stream to choose as a career, done wisely it can prove to be a stable and reliable income stream . In the days of film, the number of people pursuing photography as a career was limited to few gifted people, but in the days of digital photography, the art of photography has reached its zenith. It has become a promising income stream with some effort involving internet marketing and creativity to blow-off the common man’s expectations with outstanding photographs.
Make Money With Event Coverage Events are a huge source of making money with photography. Be it weddings, sporting events, company meetings, graduation ceremony, school activities, etc all require to be documented in forms of photographs. The organizations hire the professional photographer for covering the events and pay them like anything. On an average basis, a wedding photographer charges $2000 to $5000 per wedding. Similarly, sports photography is also a huge market of making money.
Make Money Online One of the best ways to make money with photography is to establish online presence as the photographer. Internet is the easiest source of reaching to large masses and gaining popularity (and eventually gaining the benefits of “word of mouth”). Become the part of the viral internet marketing through:
* Stock Photography: Stock photography provides an excellent platform to the buyers and the sellers of the photographs. The stock photography sites encourage the photographers to submit their best works (and maintain the online portfolio) and provides the best deals to the buyers.
* Building A Web Gallery: The other smart way to showcase your work to the world is to create a web gallery. You can either build your own website or a photo-blog to display your photographs or can choose from Picsengine or Wix.com which help in building the online portfolios without the hassles of maintaining the website. Social Networking And
* Sharing Sites: Social networking sites are an effective way of gaining popularity. Upload your photographs to the social networking sites and offer the photo-services to attract the potential customers. Apart from the social sharing sites, there are some sites like Demotix.com which pays you for submitting the newsworthy images.

Specialize In “What Sells” To make money with photography, you need to look at the commercial aspect of photography. Get an overview of the market stats to know what sells the most. You have to be thorough with this one. Find out what sells the most not only in terms of the subject, but in terms of image quality, concept and license (royalty-free, rights-managed or copyrighted images). Once you are done with the ground work, you gain an insight into what is favored by the audience and likewise you can start working in that direction for providing the photographs which  are liked by the masses.
Creativity Is The Key To Making Money Your creativity, vision, imagination and the presentation skills provide you an edge over the other photographers. The stock photography sites, the web designers, entrepreneurs, advertisers, etc mostly avoid picking up the common photographs. The photographs they pick and choose reflect the brand and convey some specific message and thus, each of them is looking for something unusual, different and striking. If you can offer the creative photographs which convey the message or highlight the concept, nothing like it. So, even though you specialize in what sells the most, the one thing which gives you an edge over the others and of course help you draw money is your creativity
Post-processing As A Medium For Making Money In the course of learning photography, the photographers eventually turn out to be the masters of the post-processing skills. Right from making some crucial post-processing adjustments for correcting the color cast, contrast, saturation, sharpness, etc to introducing some special effects in the photographs, the photographers can make a good income by utilizing their post-processing skills (also termed as the photo-finishing skills). You can easily make money by offering post-processing services like creating a realistic torn photo-frame effect, converting the colored photographs to black and white, restoring the old pictures (and resurrect the faded color in Photoshop), etc.
Photo-Journalism Is A Great Source Of Making Money Photography is as diverse as its applications. Ranging fromstreet photography to conceptual / story telling photographs, you can make good money by offering your photographs for editorial purposes to magazines and newspapers. This gives you an opportunity to make money as a freelancer (as a hobbyists or an enthusiast). Instead of just offering the photographs to the magazines, you can earn a good income by selling the stories with the photographs shot by you. All you need to do is to invest in some creative effort to wrap the photographs around the content like photographing streets, customs, traditions, buildings, people, etc when traveling to some distant city / state with the intent of presenting it as a documentation sells well with the magazines
Shoot For The Advertisement Campaigns Marketing is the evergreen stream of income and shooting for an advertisement campaign alone can help you make good money. But getting the offer for an advertising campaign requires a lot of effort on your part; where the major role is played by the contacts at your disposal and the richness of your portfolio. It requires you to be a technical expert (having sound knowledge of the basic concepts of photography and command over the equipment) to produce the sharp, creative and impressive photographs required by the advertising agencies.
Join A Professional Photographer As An Assistant Joining a professional photographer as an assistant serves a dual purpose. Firstly, it enables you to make a living with the salary offered by the photographer and secondly, it helps in gaining experience and exposure. Working on various projects with a professional / freelancer photographer comes in handy for understanding the issues between clients & photographers and helps you in exploring the opportunities as a beginner.
Make Money With A Home Studio Economically speaking, the best of way of earning money is to cut down the costs. Instead of investing in a full-fledged studio, its better to maintain a simple home-based studio with bare necessities. It just takes a DSLR, a tripod and the artificial lights to get started with a decent business with home studios. This kind of set-up comes in handy for photographing the table-top products ranging from a pencil or pen to the textured walls (and balls, fruits, etc) which help in contributing to your online portfolio with stock photography sites (or can make way to owned website galleries). A home studio set-up opens up the opportunities for experimenting with various subjects at your disposal
Every business needs photos for various purposes —for brochures, websites, company events and meetings, advertisements, etc. These photographs reflect the brand of the company and gives recognition to the products and the services they offer. Owing to the above said facts, the companies tend to hire the photographers permanently and pay them huge sums for the photographs which speak about the company at large. Apart from this, the businesses dealing in real estates also offer good deals to the photographers for photographing the property and portraying the houses and flats as attractive as possible

Posted by Monroe Ohio photographer Vincent Rush, Cincinnati Sports Photography and Dayton Sports Photography of Monroe Ohio. Vince Rush can be contacted by phone at (877) 858-6295 or by email at vrush@rushintl.com or visit http://CincinnatiSportsPhotography.com Check out my about.me profile!