I am not in the “Photography Business”!
“Hows your photography business going?”, I am often asked. I like to say, “I’m not really in the photography business. I’m in the “memories” business!”
Obviously that always brings the perplexed look and the invitation to elaborate.
I was recently discussing with a group of business colleagues the subject of pricing and amount of work that, in their opinion WAS NOT out there and in my opinion WAS available.
I went on to explain it this way; When a Mom or a Dad wants something special of their athlete playing their sport of choice, they have a few options.
1) Use their own camera with their “Kit Lens” or their “Point and Shoot”.
2) Hope that the minimum wage people at Life Touch Studios, that only shoot one angle, all the time and try to get as many “snap shots” as they can for the school year book, get one of their kid.
3) Hope the local newspaper has a decent photographer that day that covers the game
or the final alternative; Hire a professional sports photographer that understands the sport, angles, composition and works for the right shot.
I had one of my non photography business associates ask how I could charge so much to go shoot one kid playing a single game.
I asked him if he had any shots of of his kid playing baseball on his I Phone. He did and gladly showed them to me. I then pulled out my phone, went to my website http://CincinnatiSportsPhotography.com and showed him THIS gem.
I said..”THAT’s why a parent pays me to come shoot his kid in an event. I then showed him shot after shot of the same type of action shots that I had captured for clients.
I said to my friend, “The parent is not paying me to take pictures of his kid. He is paying me to create memories and give him something for his wall that no one else has of their kid”.
The next time someone calls you and inquires about your pricing, ask them a question before you throw out a price. Ask this simple question, that causes them to think.
“Pricing? well that depends. Are you wanting pictures or are you wanting memories? If you just want snap shots, I’m probably not your person. If you want something special that will still awe you 20 years from now, I might be your person”
THAT… is the difference!