The Importance of Image and Presentation for Youth Sports Photography Businesses
Regardless of what business you’re in, first impressions are everything. A great first impression and a professional look can help a youth sports photography business book more business, and increase its sales on every job.
Presentation when booking the shoot
You will need to adapt your dress and presentation for different situations.
If you’re approaching a coach before a practice, you’ll want to dress more casually (khaki pants or shorts and polo shirts) than you would if you were meeting with league or school officials.
It’s also a necessity that you have professional looking business cards on hand to leave with the person/people that you’re meeting.
Business cards should look professional, not printed at home on card stock, and have a simple layout with all your relevant information clearly visible (address, phone number, email address).
Also, try putting your picture, preferably a nice business portrait, on your business cards. It’s much harder for someone to throw away a business card with a picture on it and it also reminds that person of you.
One mistake that youth sports photographers make when trying to book new business is that they put down their competition. Never be negative about a competitor. This makes you look unprofessional and can cost you the shoot in the end.
Don’t assume that the coach/organization is unhappy with their current photographer. You want to expand upon what your competition is doing and present yourself as a better solution to their needs.
Some other important things to consider:
* Continuity is important. Everything should be branded with your company name and logo.
* No tobacco use in or around school property or the meeting area. Also, no visible tattoos or unacceptable piercings should be showing.
* Smile! Be a cheerleader for your business.
* Have a professional way to show samples.
* Presenting your samples electronically, on an iPad or Laptop, perhaps even with projector, will help you save money on physical samples.
* However, you will want to have physical samples of any specialty products that you offer.
* When making your presentation to a group of people be sure to have copies of your presentation to pass out. For a one on one meeting, having a single page flyer that outlines your services will suffice.
* Know your products and offers thoroughly. Have pricing available that will fit people and areas from all walks of life.
* Have a calendar and scheduling agreements with you, in case they want to book with you on the spot.
* Everything is about expectations.
* Make sure that your expectations regarding a shoot line up with theirs
* Do what you say you’re going to do when you’re going to do it.
Your professional image says a lot about you and your business and it can mean the difference between booking a shoot or watching your competition collect the sales.